Tag Archives: advertising

Digg Rolls out Sponsored Ads : Will you like it?

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Digg, one of the most Buzzing Social Bookmarking service recently Rolled out their New Advertising Model, Sponsored Diggs. It has been released to small set of users, and then slowly it will propogate into all user accounts.

It’s Pretty Simple how it works. There are various ad placements where you will be viewing Stories with a Digg Submit Button and the will be marked as sponsored ads. So if you Digg it the Advertiser will have to pay less for the ads, but if you bury it then the advertiser will have to pay more and if it is buried many many times, it will be kicked out of their Ad inventory.

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Well, i think this is would work quite better because this would be completely user controlled. If people like it will be viewed more, if many people don’t like it, You can give it a GoodBye Bury.

Going Google : Google’s Strategy to take out Microsoft

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Lot’s of rivalry going on between the two major companies, Google and Microsoft. First Google’s Chrome OS and the Microsoft’s Office 2010 which decides to challenge Google Docs. 

Now Google won’t sit silent. Google has decided to launch it’s Viral campaign Going Google to increase customers for Google Apps. 

In order to kick off the Campaign Google is going to place Bill Boards at 101 in San Francisco, the West Side Hwy in New York, the Ike in Chicago, and Mass Pike in Boston. 

And Google isn’t going to waste all the stuff going on to make those billboards. Instead it will recycle to make Computer Bags and Carry Bags, so that’s Eco-Friendly! This Campaign will go on for One month.

Google States that over 1.75 million users Companies, Organizations have started using Google Apps which is very less compared to that of Microsoft Office. So Google Decides to defeat Microsoft in this battle.

google apps billboard

No just that Google has decided to set up a website for users to Spead the word so that users too can help Google in Popularize their products. 

Even i am a Google Apps user and i am very happy with the services they provide along with the Customer service which is way better than Microsoft Office’s. Cheers Microsoft!

Twitter 101 : Learn to twitter away your business directly from Twitter!

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Lot’s of Companies have started hopping over to twitter as Twitters in the rise and it becomes obvious that most companies will start adapting twitter as a mean of advertising and reaching out to their customers.

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Dell, Fast Track, Microsoft, Starbucks,  and the list goes on. But the question is that are these companies using twitter to the fullest? Nope! So that’s why twitter has come out with “Twitter 101“, a guide which help you understand twitter in a better way and make full profit from Twitter. As twitter see’s great opportunities ahead with Medium and Small sized com

panies joining in, twitter seem’s to popularize it’s 101 guide.

You can download the twitter 101 guide as a PDF Presentation here or print it. It’s a very good step by twitter which will surely h

elp twitter in the long run!

The guide has been written by the people at twitter along with Sarah Milstein.

Microsoft Office 2010 : The movie | Cool ad for Office 2010 from Microsoft!

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Well people, especially the Mac guys wouldn’t have like Microsoft’s Ad campaign, the Laptop hunters one. But this one’s pretty cool.

Microsoft Recently released a new ad, the one which features Microsoft’s Office 2010 as a movie which has won “Redmond Local Film Festival” lol :) And by the way, the Clippy from MS word, is dead too! Watch it out, you will love it! :P By the way do check out the laptop hunters ad campaign too, that was funny though.

Video after the break.

Microsoft’s New Promotional Campaign : It get’s more interesting!

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The guys of Microsoft’s are always trying out new and new ideas. One of the ideas they thought of was this, Microsoft India’s New promotional Campaign called “Windows Nex Gen Families”.

It’s Very Simple. You need to complete a survey at ibnlive.com/windows7. If you are “Lucky” you and your family will get a chance to use Microsoft’s Windows 7 and Windows Mobile 6.5 before it’s officially released! Go ahead and try your luck!

It’s an clear attempt made by Microsoft to collect as much as Data possible from the Users in India as this will help Microsoft in their Further Campaigns by collecting data like what type of Gadgets you own, your Income and so on…

Thanks Beingmanan!

Funniest FaceBook Ads! : Laugh your A** out at these Ads!

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FaceBook’s growth’s pretty cool and so if growth’s good then it becomes a target for advertisers and where advertisers go, Humour always follows! Here’s a look on few of the most hilarious FaceBook ads (As seen in India!).

I can do what your iPhone can’t do! I am Palm Pre!

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palmpread

Ad wars are going around everywhere,  may it be between Pepsi and Coke or Apple and Microsoft. But one thing is clear that this war between Sprint and AT&T for the iPhone and Palm pre is different than these normal ones.

In this Ad, Sprint tells that you can’t run applications in the background but with the Palm Pre you can. Also you can save upto $1200 by switching over to the Palm Pre. Now i am loving this.

Adsense Enters the the Mobile App’s market with Adsense for iPhone and Android

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Well, to keep it short, Adsense has announced a new program called Adsense for Mobile Applications which Allows developers to include ads in their iPhone or Android Based applications. 

This may be a very Good step by Google because the Application market is growing at a very high speed and this inturn will boost up the growth of this New Program. You can Read the Company’s Post for the Official announcement.

Till now this platform was used with only few selected Adsense partners like Sega but now it has gone public :) Here’s a short testimonial from the partners. 

So this may be a great opportunity for the marketers as they may allow them to reach more audience and thereby increasing the Revenue of the developers too. Anyways, Good Luck Google!

Is $80 Million Enough for a Microsoft Ad Campaign?

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Microsoft has planned a Ad Campaign ranging between 80 Million Dollars to 100 Million Dollars. Now if you are thinking this campaign is for Windows, then this time you are wrong, It’s Bing, Microsoft’s Search engine with which Microsoft hopes to compete with Google.

In a Discussion with Various Experts most of them said that advertising wouldn’t help Bing to get loyal users. Pre-iPhone, People were unaware of those Multi Touch screens, those applications but advertising with focus on these new features made the ad campaign and the product a success and Microsoft also aims to have such an effect by giving users a reason to shift from Other search engine to theirs.

Till now, Not any campaign of this magnitude has hit Google so predicting it’s success or failure now would not be of any use.

How a FaceBook Ad can Fool you and charge you $19.99

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If you are a FaceBook savvy then you really need to know this.  Majority of Users Don’t even bother to have a look at all the terms and Conditions and go ahead and give out Personal Information like Phone Numbers and Participate in various programs.

Same thing happened here. An IQ test ad on FaceBook took us to the quiz where the results would only be revealed by texting it to your Cell Phone Number.  But wait! What do you get intead of your results??

You gotta read the Terms before participating. I don’t think anyon e could have read it as it was in very small font size. For others below is the Copy of it.

Here’s a view of the terms and conditions -

Summary of Terms
Welcome to the Official Mobile IQ Quiz! After completing the mobile
quiz, we will calculate your score and ask you to enter your cell
phone number to gain access to your IQ results as well as a mobile
content subscription. Depending on your carrier and cell phone
manufacturer, the mobile content may include ringtones, games,
wallpapers, or fun text messages. This content will cost as much as
$19.99 per month and will be sent to your cell. If you would not like
to sign up for the subscription content to your phone to see your
results, simply click the Get Results link on the cell phone entry
page to view how you did!

 Thanks Consumerist.