Going Google : Over 60% companies of Fortune 100 have gone Google

Posted on October 19, 2009 by Monik

Google’s New Ad Campaign, Going Google has been launched as a move to give their competitors real fear, especially Microsoft, and this time also, they are targeting large scale companies to shift from their current infrastructure to Google. Well, thats what Going Google is.

Today, one ad just caught my eye. It said,

Over 60% of the U.S State governments have gone Google

This clears it up that Google wants to make up new user base by displaying of their current and at times this trick is successful and to support this the Ad Landing page has been very well optimized for customers, which is likely to attract real time leads.

Here’s some text from the page, which i found was simple, but could do wonders for Google.

Each day, thousands of companies, including the world’s top brands switch to Google’s enterprise solutions — Google Apps, Postini Services, or the Google Search Appliance. Google helps take the hassle out of managing IT solutions, letting you save time and cut costs.

First off all, by showing the fact that many companies switch to Google daily does increase the customers faith in the brand,. Next, talking about cutting costs also goes very well with the current situation of recession.

Well done Google!

Social Media Traffic and Leads are not what you are expecting

Posted on September 21, 2009 by Monik

I would like all readers to make a note, that all points expressed are my idea and it’s quite expected that you might not agree with my points. So if that is the case, you can discuss it in the Comments.

Now Back to the post, Let Me ask you Why do use Social Networking websites?

Most Expected Answer : – Networking, Obviously. Apart from it, some said they like to secretly know, what their Girlfriend is Doing and follow her updates, some said they like to play games, and most said they look for new Friends and keep up with old ones.

Now if you think of converting this into some kind of business, what do you Expect?

Some did find a way to make some Valuable leads out of it (Like Dell with @delloutlet) but most of them couldn’t (I don’t need to name them).

But the main point is learning from what has happened. As far as surveys are concerned most reports suggest that after tracking user behavior on Social Networking websites, they found that users are not interested in the Ad’s that are being displayed or in some kind of Promotion going on, all they want is Networking and “Fun”.

Now as Per Traditional Advertising Model Suggests, all those methods are #Fail. But as far as what i know, i think there might be some model which fits into this Very Properly. Most Marketing Experts say that earlier from search Targeting they used to receive at-least 40% Quality Leads from their Campaigns but now with Social Media Campaigns they receive 70% of Junk Leads which makes their tasks of Differentiating Quality Leads form the Junk one’s even more difficult and time consuming.

For a Blogger, he could hit Digg’s Front Page and generate atleast 20K Visits, but then, how many would ever subscribe your blog? And most important, will they take interest in your blogs other content. I know People who got 50K-60K Visits from StumbleUpon but Finally they ended up paying huge bandwidth bills for their hosting space and got just about 900 Feed Subscribers.

According to me, Search Engine Traffic is the Best traffic which is surely quality and not just quantity.

Is Social Media doing more harm than good to Online Advertising? Please share your views in the Comments Below.

Microsoft Getting Better and Better with their Ad Campaigns!

Posted on September 15, 2009 by Monik

When Apple is busy making advertisements which seem to Bring out Hatred towards PC’s, Windows is Busy working on their Advertising Campaign for Windows 7.

As Days Pass, Microsoft is getting better and better with their Marketing Campaigns this time. Last one was Office 2010 Ad, and how can we forget, The Laptop Hunters Ad!

In this Commercial for Windows 7, a girl named Kylie is quite amazed with “7″ being all over her Computer. She, then decides to make out a presentation out of it with “Happy” Pictures like a Pony Picture, lol. Video After Break.

5 things to do before starting any Project : Learning from My mistakes

Posted on September 6, 2009 by Monik

My First Project and my last Project has a vast difference. It’s Obvious. But i don’t want my readers to go through the same, but get the best one at the first shot. After all there is a saying

Fools Learn from Mistakes. Sages Learn from History

In accordance with that i am going to tell you 5 things to keep in mind before starting any Project and it will surely help you.

Resource Management: It’s Damn Important to first figure out what resources will be needed for your work. May it be Time, Money or Hard, it must be calculated. If not, then your project will become a Unsolved Jigsaw Puzzle where you are trying to fit in pieces from some other puzzle. You must know how much hard work, time and money you are to spend on your project. Only then you can go ahead with it Systematically.
Planning Execution : Next what comes in is Planning the Execution. As per my post on Marketing on my Blog Blannk, i claim Execution as the third and the most important part that comes in any action plan. If you get that right, nearly 50% of your project is a hit. But you need to be very careful with this one. It should be controlled and most important, targeted. If it’s not Targeted then it makes no difference then teaching a Window Cleaner to do Programming.

How will it Affect you : Advantages/Disadvantages are must to calculate. Think about it, without any bias. Just enlist what harm or benefit will it do to you. Then Decide which of the two over power each other. And then what? It’s simple. Go ahead with the better plan. For Example – I am a Chief Minister and i have got Two Plans To approve : Metro Development and Sea Link Development and i have Funds to Support any one only then which one will i go for?

Plan Selection

(Criteria)	Metro	Sea Link
Commoner Benefit	Yes	No - Beneficial to people with cars
Completion Time	2-5 Years	1 to 3 Years
Labour Involvement	High	Less Compared to Metro
Environmental effect	Eco-Friendly	Not Eco-Friendly
Maintenance Costs	High	Low Compared to Metro
Over All Effect	1+1-1+1-1	-1+1-1-1-1
Sum Total	1	-3

What Reaction You Expect : It’s Always very Good to just enlist what types of Reactions you expect from the Community towards your project, it always helps. Let’s Say for Example i am working on a Music Portal : It will be always good for me to imagine myself as the user himself and then work on the plan. It will help us give a better understanding as to how much the project will work out.
Never Ever Rush up things : Most Important off all. Always Maintain your Calm and work out the project peacefully. The thing is that as soon as you start rushing up things, your concentration is shattered. You may even try to finish multiple things together but never works out because we are not Windows, we can Minimize our Tasks
Bonus Tip : You don’t know? You get a Bonus Tip free with the above one!
Knowing your Limits : Well Quotes which tell you that man has no limits are good untill put into practice. It’s Quite True that everyone has limits and it’s very important to judge them before putting anyone to work. You must judge out your’s and others capacity to work before putting anyone to work. You ask someone to the work of a Editor when he himself can’t complete his job of being an author! Now you only tell, someone who can’t manage his own content and thoughts, how til he manage others?

Well i think that’s enough from my side. Any FeedBack, Suggestions, Tips from your side welcomed in the Comments

Top 5 Reasons Why Constructing Hype for Product Fails

Posted on August 21, 2009 by Monik

Creating Buzz is Good, but till some Extent. This is something very Common which is happening all over the internet today. People are trying to create Buzz but actually they just unnecessarily hype up things.

iPhone’s are considered the most trendy and advanced Mobile Phones Ever. So? People start blogging about it thinking that people might like to read about it (What latest Apps are released, updates on HardWare and so they make up hype but actually there are more Nokia Phone owners than the iPhone ones. But Why? It’s simple, people don’t go according to reality but to what they think is right, i.e here it is iPhone.
Now the next thing, Apple’s Tablet. Apple has not spoken a word about any of the upcoming products still the internet full of blogosphere posting news. It’s very funny because it seems like we are advertising a product of which we arent sure even if such product exists.
How can i forget Google Wave. I bet you know what Google Wave. Well It’s Being considered as the Next Big Thing on the internet. But there are still months remaining for the Launch and people who haven’t had a preview of the service start posting about Google Wave, the features and so on.
Google Chrome OS, this ones much related to Google. People claimed Chrome OS to be Microsofts Competitor, but the product is about a year away from its launch. Now how can you possibly state something as Microsoft’s Competitor when you even don’t know how it is like, especially when it’s 1 year away from public release? Funny isn’t it?
I shouldn’t be saying this But this time it’s Twitter. It’s not anyones fault but yes Twitter is creating a lot of Hype for various different things. Like the Commercial Accounts thingy, yes its been in news for quite some time but the release is actually quite far from what is being suggested. The Commercialization of Twitter is also something which is being talked about and rumors being thrown about when there is no official word from the Company

All this hype is practically useless and create unnecessary confusion among consumers and also sometimes may put them in wrong impression of certain products. Also its a waste spending time talking and predicting future about things which are not even existing!

This Hype is useless as this remains for short time and rarely benefits companies if they are trying to promote such things. So what we find common here is that people do things which they think will be liked by the others. Let me Put it in Simple Words.

I am a Blogger. I think it will be useful posting content about tips and Tricks on iPhone when 3/4 of the population visiting my Blog owns a Nokia Phone

The thing is This Sometimes we don’t need to go on with what we think is right but we have to look at it from the other perspective too.

Inspirations Drawn from Ankesh’s Post.

Twitter 101 : Learn to twitter away your business directly from Twitter!

Posted on July 24, 2009 by Monik

Lot’s of Companies have started hopping over to twitter as Twitters in the rise and it becomes obvious that most companies will start adapting twitter as a mean of advertising and reaching out to their customers.

Dell, Fast Track, Microsoft, Starbucks, and the list goes on. But the question is that are these companies using twitter to the fullest? Nope! So that’s why twitter has come out with “Twitter 101“, a guide which help you understand twitter in a better way and make full profit from Twitter. As twitter see’s great opportunities ahead with Medium and Small sized com

panies joining in, twitter seem’s to popularize it’s 101 guide.

You can download the twitter 101 guide as a PDF Presentation here or print it. It’s a very good step by twitter which will surely h

elp twitter in the long run!

The guide has been written by the people at twitter along with Sarah Milstein.

The Secrets of Social Marketing which will guarantee you success.

Posted on February 14, 2009 by Monik

As we know few of the fastest growing services are Social Networking. Facebook has about 600,000 people joining it daily where as some joining twitter at 10,000 per day. Now you can understand that how much exposure can this give to your website or Products. Dell Completed 1 million sales by using twitter. Now you can see the power of social networking. I have few tips to share with you -

When you are trying to gain more exposure for your product or website on a Social Networking website try using unique idea and no the same old ones like putting a banner or something like that. But before that make sure what you want to publicize.

Find out what you want. If its a website even all ads are to advertise them but what in the website? Segregating things may help you a lot like first decide do you want to increase Feed Subscribers? If yes then concentrate on itself only. And also make sure that your visitors get something with it like offering a free E-Book with every subscription will do.
If you want to increase Product sales concentrate on Targeting. Who shall buy your products. Suppose if they are Teen’s who you want to buy products do it the teen style. Like if you want to sell a computer make sure you “Highlight” those things which like for example Music, one of the major things with which they may get easily attracted. Also try giving few softwares to them for free like a DJ software.

Sometimes is not just a picture what it takes to get Attention. Like Suppose you use facebook Create an Application where A user will have to play Games, Invite People and that’s it. He will get A special discount package. That’s it. Even if 10 people use it and 2 end up buying it you have made it. And what about the people they invite? It will keep on multiplying……

Also incase of twitter find out on what base is the social networking website made. If its made on the base of a 140 Characters Text then your marketing style should change to the 140 Character one. Use words like money, especially here. Like for example you want to sell a particular T-Shirt designed by You make sure when you tweet about it You highlight the words which differentiate you from the rest like for me i would use “A t-Shirt Designed by a 13- yr old”. Also try offering special Discounts to those who retweet your tweet.

Now after you gain attention and when someone reaches your page now the toughest task is to keep your customer on your page. This can be achieved by simple means. Lets see -

Presentation is the King – Make sure your design matches with the Social networking website from whom the customer is coming. Like suppose try making a page which is only meant for people coming from facebook.
Don’t be a stranger – Introduce yourself to the Customer via the means of Photographs and other simple text.
Uniqueness it the key – 80% of your products success depends upon it’s marketing. But the 20% also does matter. If they Product has nothing in it the hollow 80% effort won’t work out. And in order for a Product should work it should have 2 of the qualities. Either you need to be the “ONLY” or you need to be the “BEST”. That’s how success is made.

I am no master in Making products but I know this simple formulae.

Simple Product + Random Input = Innovation.

That’s what it is. Here a simple product may be a Pen and the random input may be a torch. Then what’s the innovative product? It’s a pen whose writings can only be seen if you use a torch upon it. And i think most of these such things are developed in Japan And China and that makes them the people who sell in “MASS”. They don’t believe in Addition ( i am referring to small profits) but to Multiplication (i am referring to Huge Profits by selling in Mass”

Here’s what all i know. You may find many faults in it so be sure to mention it in comments as that is the reason why we humans are sent to earth, to Learn from mistakes and try to reach near perfection.

Etiole

Dream Tech. Live Tech.

Tag Archives: marketing