If the next big thing is, it’s got to be Mobile Advertising. If analysis’s seem correct then it’s lucid that the Cell Phone markets, especially the smartphone markets in terms of browsing and downloading content have grown 10 folds in the past 3 years.
Apple too has contributed to the growth of the market immensely with the so called “revolutionary product”, the iPhone. Along with the iPhone came the App Store which has also played crucial role in promoting Application sales and the growth of the market and it now holds more than 150,000 apps. This created opportunities for advertisers to boast their products but till now there wasn’t a proposed model for it, all ideas sprinkled and few organizations using them.
Google acquired AdMob for a price of 750 Million Dollars to get into the Mobile advertising arena starting with a already powerful contender in the game. Followed by that we had the news hitting blogs, Apple had acquired Quattro Wireless for 300 Million Dollars which was also a tough challenger in the advertising market. Smells like growing fight, Google and Apple?
Steve Jobs brazenly once during a townhall meet with his companies employees, that they [Google] got into our [Apple] business of cell phones, we [Apple] did not get into their [Google] search business. Steve pointed out Google’s business strategies more or less could make Apple bankrupt if Google continued. What Now? Now it’s Apple’s turn and this time they decide to join in the advertising bandwagon and challenge the biggest contenders in the business, Google.
MediaPost wrote that Apple could be possible launching a new type of a Mobile Advertising Platform called “iAd” (signifies the i used in almost all major Apple products) and that this platform has been purely built upon the acquired platform, Quattro. The announcement of this platform will be coming up on 7th April, some four days after iPad starts shipping. Apple’s lined up all explosives, ha?
The platform will be unveiled at Madison Avenue (somewhat the heart of advertising industry), and invasion of Apple there, surely means direct shot at Google. Apart from Mobile Advertising, i think Apple would be more interested in portable advertising which means, iPad is also included. Most companies fail to have their ideas spread and that is where they lose, but in this case Apple has already got a fair amount of means to propagate its platform with couple of millions of iPhone being used and iPod Touches, 150,000 and more apps and the iPad coming which already crossed 200,000 pre orders by now. These figures mean that Apple has got a hell lot of users there and reaching them won’t be difficult for them.
Almost all the top companies of the valley would be finding ways to get into the app store somehow or the other to advertise. Apple might be the one opening floodgates to them and prove to be another huge success.
