Microsoft has planned a Ad Campaign ranging between 80 Million Dollars to 100 Million Dollars. Now if you are thinking this campaign is for Windows, then this time you are wrong, It’s Bing, Microsoft’s Search engine with which Microsoft hopes to compete with Google.
In a Discussion with Various Experts most of them said that advertising wouldn’t help Bing to get loyal users. Pre-iPhone, People were unaware of those Multi Touch screens, those applications but advertising with focus on these new features made the ad campaign and the product a success and Microsoft also aims to have such an effect by giving users a reason to shift from Other search engine to theirs.
Till now, Not any campaign of this magnitude has hit Google so predicting it’s success or failure now would not be of any use.