Well, to keep it short, Adsense has announced a new program called Adsense for Mobile Applications which Allows developers to include ads in their iPhone or Android Based applications. 

This may be a very Good step by Google because the Application market is growing at a very high speed and this inturn will boost up the growth of this New Program. You can Read the Company’s Post for the Official announcement.

Till now this platform was used with only few selected Adsense partners like Sega but now it has gone public Here’s a short testimonial from the partners. 

So this may be a great opportunity for the marketers as they may allow them to reach more audience and thereby increasing the Revenue of the developers too. Anyways, Good Luck Google!