Bit.ly, Is.gd, Tr.im, Hop.im and a lot more. Goo.gl too. Now? It’s Finally Twitter! Twitter, the massive microblogging platform the popularized the whole concept of URL shortening starting with TinyUrl.com because people wanted to share URLs which were well above 140 Characters and so they needed something to shrink it and they also need some space to describe it, so this gave birth to URL Shrinking revolution.
But this recently has taken a turn and as been contributing to a lot of Spam and phishing taking place on Twitter via Direct Messages because the biggest advantage of having a shortened URL is that you can hide the destination location of the url so people can be fooled easily by describing the link with some text giving a misinterpretation of what it would lead to while, it leads to some poker or a warez website which is a scam or something.
From now, all the direct messages and Email Notifications from Twitter will have links shortened from Twt.tl and this will help Twitter monitor URLs and prevent such fishing attacks. Here’s a excerpt from their blog post,
Today, we’re launching a new service to protect users that strikes a major blow against phishing and other deceitful attacks. By routing all links submitted to Twitter through this new service, we can detect, intercept, and prevent the spread of bad links across all of Twitter. Even if a bad link is already sent out in an email notification and somebody clicks on it, we’ll be able keep that user safe.
It surely points that in no time, we will have all replies with twt.tl links too, who knows?